LIVE
PROBABILITIES
Designing a real-time decision system within live sports broadcasts
Overview
A first-of-its-kind system connecting live NBA gameplay with personalized bet tracking and real-time odds—integrating FanDuel data directly into Prime Video’s broadcast environment to support timely decision-making within live viewing.
Role
Senior Product Designer
Amazon Prime Video
2022 - 2025
Challenge
Enable users to make timely betting decisions within a live broadcast—translating complex, fast-changing odds into clear, actionable signals without disrupting viewing.
Approach
As UX Lead, I defined the system architecture, interaction models, and data visualizations for Bet Tracking and Live Odds. Focused on decision timing, flexible evaluation across bet types, and validation through testing with bettor archetypes.
BET TRACKING
Real-time decision context for monitoring and managing active wagers.
The Bet Tracking experience allows users to link their Prime Video and FanDuel accounts to monitor active wagers in real time without leaving the NBA broadcast—keeping key decision context visible during gameplay.
Built on the Stats View framework, the system balances information density and clarity through scalable bet cards that surface moneylines, spreads, totals, props, and parlays in a format optimized for rapid evaluation on living room devices.
Clear visual states and structured data reduce interpretation time, enabling users to quickly assess bet status and make follow-on decisions without disrupting the viewing experience.
A FLEXIBLE & INTUITIVE BET DISPLAY
The bet cards were designed to maintain decision clarity across hundreds of FanDuel markets within a single NBA game. Semantic color cues signal Open, Win, and Lost states, while accessibility and data structure ensure rapid interpretation and alignment with bettor expectations.
LIVE ODDS VIEW
A decision cockpit for identifying live betting opportunities.
The Live Odds View supports a lean-back experience where users can monitor active bets alongside shifting odds and live gameplay—keeping decision opportunities in context of the live broadcast.
Designed in an L-bar layout, dynamic odds update continuously along the screen edge, while a color-coded gauge signals momentum as outcomes approach, enabling quick evaluation of potential actions.
Balancing visual scale, broadcast constraints, and data clarity, the system transforms complex odds into interpretable signals, allowing users to assess opportunities and act without breaking viewing focus.
FUELING ANTICIPATION & VISUAL INSIGHTS
A color-coded odds gauge translates probability into a clear visual signal, helping users quickly interpret momentum as players or events approach an outcome. Designed to support rapid evaluation without distraction, the system reinforces intuitive understanding of changing conditions. The visualization scales across both predictive probabilities and stat-based metrics, maintaining consistency across team, player, and event-driven contexts.
IMPACT
The launch of NBA Bet Tracking and Odds View marked Prime Video’s first integration of personalized betting within a live broadcast—a milestone collaboration with the NBA and FanDuel that introduced a new level of interactivity for sports fans.
“The FanDuel integration, Amazon’s latest experiment in blending live sports and interactive technology … marks a subtle yet significant shift in how live sports may evolve on streaming platforms.”
GEEK WIRE
“Since Day 1, we’ve challenged ourselves to invent features that heighten, customize and add storytelling elements for fans within the live sports experience. As we tip off this long-term relationship with the NBA, we’re excited to launch a best-in-class bet tracking experience with FanDuel …”
Head of Prime Video U.S., Global Sports & Advertising
Press • 9.25
JAY MARINE
Early validation showed strong comprehension and confidence among target users, and the UX set the foundation for future predictive, decision-oriented experiences across Prime Video sports broadcasts.
“Our partnership as the official odds provider for NBA and WNBA on Prime Video represents a significant milestone in how we connect with basketball fans … By integrating custom content into Prime Video’s NBA broadcasts, we will enhance the fan viewing experience and connect with new audiences.”
MIKE RAFFENSPERGER
President of Sports at FanDuel
Press • 9.25
“Chris led UX for an entirely novel product in a new space for Prime Video, which meant navigating a lot of complexity and ambiguity in what the product should be and how best to visually represent it. Chris’ work has been integral to the success of this product, including getting it prioritized internally, working across UX, product, and engineering teams within Prime Video, and having his work approved by external partners (e.g., major sports leagues).
During this project, Chris demonstrated a deep understanding of sports fans, their engagement with watching live events, and how best to represent sports data on screen in a way that was equal parts easy to understand and fun to engage with.”
Cory Brumbergs
Product Manager, Prime Video Sports
Disclosure
Quotes, media references, and imagery presented above are sourced from publicly available press releases and news coverage related to the FanDuel & Prime Video NBA Odds & Bet Tracking launch (Sep. 2025).
All trademarks, logos, product imagery, and interface mockups remain the intellectual property of Amazon Prime Video, FanDuel, and their respective owners, and are shown here solely for illustrative and informational purposes. No affiliation or endorsement is implied.