REAL-TIME
CONTEXT
Shaping how real-time INSIGHTS inform fan DECISIONS
Overview
As Prime Video’s live sports portfolio expanded, the legacy stats experience required a redesign—evolving into a unified, cross-sport framework for exploring real-time context across leagues, teams, and players.
Role
Senior Product Designer
Amazon Prime Video
2022-2025
Challenge
Transform complex, multi-sport data into an intuitive overlay system that blends traditional box scores with AWS-powered advanced metrics—allowing fans to evaluate context without interrupting live gameplay.
Approach
As Senior Product Designer on the Playback Experience team, I led information architecture, visualization, and UI design—defining scalable patterns and fan-relevant metrics through close collaboration, research, and testing.
STATS FRAMEWORK
A real-time context view for understanding the state of play at a glance.
Serving as the entry point into the new Stats experience, the Stats Overview presents a quick snapshot of the match, helping viewers orient to key game conditions in seconds.
Research and surveys identified score and game time, team comparison, and league standings as the most essential signals fans use to stay connected to the game. Each card is fully navigable, allowing viewers to evaluate deeper context when needed.
Designed for glimpse-ability, the overview delivers quick context during breaks or key moments and can be easily dismissed to return to full-screen gameplay without losing situational awareness.
TEAM STATS
A comparative context for quickly assessing advantage during live play.
A cornerstone of the new Stats Framework, the Team Stats Comparison card surfaces the at-a-glance data fans rely on to understand how each side is performing relative to the other.
Drawing inspiration from leading sports apps, the design uses team-color-coded sliding scales to instantly signal dominance across key metrics, enabling rapid interpretation of game dynamics.
The overview highlights the top three comparative signals, while a drill-in view reveals a full, categorized breakdown that scales from team-vs-team to player-vs-player context.
STANDINGS
Understanding position and competitive standing at a glance.
Designed as a sport-agnostic blueprint for league rankings, the Standings card gives viewers quick context on how teams compare—both head-to-head and across the full league. The overview card surfaces a concise matchup view, highlighting the core metrics that define each team’s current position.
Full Rankings
A deeper drill-in view expands to show full league standings with visual indicators such as row highlights for the current game’s teams and up/down markers for recent ranking shifts. The result is a clear reference point for interpreting team performance trends and broader season context.
LINEUPS
Providing quick context of team structure and tactical options.
A core pre-game and in-play feature, the Lineups card presents a clear snapshot of each team’s composition and strategy—showing who’s on the field and who’s available to sub in.
The overview highlights team formation and remaining substitutions as key signals of tactical intent and available adjustments.
Full Roster
Drilling deeper reveals the full roster, including active players, bench listings, and manager details. Player-level metadata such as goals, red/yellow cards, and timestamped substitutions offer at-a-glance context. Designed with scalability in mind, the format seamlessly extends to other sports where position groups, rotations, or injuries play a defining role.
IMPACT
The Stats Framework established a scalable foundation for delivering real-time context that supports how fans interpret and engage with live gameplay across Prime Video’s expanding sports ecosystem.
Early regional testing validated the clarity of its information hierarchy and ease of interpretation, informing refinements to interaction patterns ahead of rollout.
The framework has since been adopted and evolved for major launches—including NBA on Prime and the 2025 season of Thursday Night Football—introducing new highlight modules like Game leaders to better align with North American fan expectations.
“Data visualization has become table stakes for modern sports streaming, and Prime is leaning in with real-time stat feeds powered by AWS without ever leaving the broadcast.”
SPORTS VIDEO GROUP
“Chris has been a fantastic UX designer to partner with. His ability to balance customer empathy with deep technical detail helped raise the bar for how sports data is presented on Prime Video. Designing for multiple sports—ranging from NASCAR and tennis to football and hockey—Chris created scalable, flexible frameworks while accommodating each sport’s unique needs. He iterated closely with Product, Tech, and stakeholders to refine solutions and deliver polished, customer-centered designs.”
Deven Hariyani
Product Manager, Prime Video Sports
Disclosure
Quotes, media references, and imagery presented above are sourced from publicly available press related to Amazon Prime Video’s Real-Time Stats.
All trademarks, logos, product imagery, and interface mockups remain the intellectual property of Amazon Prime Video and their respective owners, and are shown here solely for illustrative and informational purposes. No affiliation or endorsement is implied.