WORK

Designed in partnership with major leagues and broadcast teams through my roles at SAP and Amazon Prime Video.

ODDS & BET TRACKING

COACHING INSIGHTS

THURSDAY NIGHT FOOTBALL

PRIME VIDEO STATS

Designing
the Future
of Sports Experiences

A soccer game with players on the field and a goalie near the goal. An overlay shows a shot probability of 5% expected goals (xG). A smartphone displays a basketball game with a 92% shot success rate.

As an independent UX/UI consultant, I help leagues, teams, and sports technology companies turn complex data into intuitive, engaging experiences for fans, coaches, and broadcast audiences. With a background in delivering award-winning projects for major sports organizations, I bring both strategic vision and hands-on design expertise to every engagement.

From targeted UX audits and dashboard redesigns to immersive fan experiences and next-gen coaching tools, my work bridges the gap between raw data and unforgettable user experiences. Whether you’re a professional league, media platform, or sports innovation lab, I can help you unlock new ways to connect, inform, and engage.